coromandal


brave new google world
November 12, 2010, 10:19 pm
Filed under: brave new world | Tags: , , ,

A vision of the future from the CEO of Google.  Is this why antitrust is so important: to stop the psychopathologization of the increasingly powerful tech leader?  I’m going to try to distill the ideas.

Big Tech is omniscient, in the world, in the mind.

We don’t need you to type at all. We know where you are. We know where you’ve been. We can more or less know what you’re thinking about.

We don’t know what to do with ourselves.  Big technology doesn’t serve (by merely giving answers); it tells you what to do.  This is an interesting servant / served inversion.

I actually think most people don’t want Google to answer their questions /…/ They want Google to tell them what they should be doing next.

Big Technology is a marmy scold.  Again ideally it controls you.

If you have something that you don’t want anyone to know, maybe you shouldn’t be doing it in the first place.

The serious goal is, just remember, when you post something, the computers remember forever.

Big Technology promises freedom, from the things that bind us like social convention, family, the law.

I don’t believe society understands what happens when everything is available, knowable and recorded by everyone all the time … every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends’ social media sites.

[people who take issue with their homes appearing online] “can just move” [after Google cars photograph their homes or businesses.]

Big Technology proposes a context of fear and – like magic – protection from it.

In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you… We need a [verified] name service for people. Governments will demand it.

We are responsible for dealing with the actions of big Technology.  They take on no responsibility for them.  We clean up any messes they incur.

We do worry that as this [personal] information gets collected, it becomes a treasure trove. /…/ In the worst possible case /…/ we know everything you’re doing and the government can track you./…/ Part of the way I answer the question “How do you trust Google?” is the moment we did something untrustworthy to any one of you, everyone of you would know within 5 nanoseconds, and it would be come the conversation in the room and you all would move very quickly to a competitive choice.

Big Tech’s baseline belief is that we don’t know what we want, and that we need them.  We never have before, but this is a new world, a brave … you know.

The algorithms will get better and we will get better at personalisation. /…/ The goal is to enable Google users to be able to ask the question such as “What shall I do tomorrow?” and “What job shall I take?” /…/ We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.

Big Tech improves on your feeble body and mind – the stuff you were born with.  It’s like a software update, it finds and replaces drives that no longer work.  Like human emotion and memory.

It’s a future where you don’t forget anything /…/In this new future you’re never lost … We will know your position down to the foot and down to the inch over time … Your car will drive itself, it’s a bug that cars were invented before computers … you’re never lonely … you’re never bored … you’re never out of ideas.  [Schmidt called this scenario] an augmented version of humanity.

-Eric Schmidt CEO of Google

Tech geeks are now in charge and making decisions that affect public and intimate and really all areas of our lives.  And the best part?  Noone, noone cares.

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1 Comment so far
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wow. thanks for sharing this. i find myself rather speechless.

Comment by sf




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