coromandal


vital and indispensable

Take the L train from Union Square home to Brooklyn, or the 1 to the upper west side, or pretty well any train from where you work downtown to where ever you live, and look at the advertising.  It’s targeted to the rider demographic and it’s a sign of the times.  And times are rough:  people are going back to school to ride out the recession and to retool to position themselves better in a harsher market.   The subway cars are full of ads for colleges and universities.

The whole scene is a microcosm econosystem.  The car you’re in was designed to get workers to offices.  Ever notice how bad service is on the weekends and at night?  That’s because its prime purpose is to move workers back and forth from their offices.  The ads for education fine tune the purpose of the car:  in addition to getting you to work, the MTA will also help you find the degree program you need – and take you there to boot.  And after you’re successfully degreed it will, of course, take you back to work again.   One stop shopping.

Education is for money so you can enjoy purchasing a good life for yourself.  Or is it?

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