coromandal


What other goals, principles satisfactions?
October 21, 2016, 4:42 pm
Filed under: brave new world | Tags: , , , ,

Image result for office workers magnum photographs

Photo: Lise Sarfati

Modern people are commodities; disconnected from self, others and nature; their virtual only focus is exchange of personhood with other persons on the market. Life is subsumed in these market processes: packaging and moving personhood as a product, negotiating exchanges and consuming.

What of life, real life? What other goals, principles satisfactions?

Modern man has transformed himself into a commodity; he experiences his life energy as an investment with which he should make the highest profit, considering his position and the situation on the personality market. He is alienated from himself, from his fellow men and from nature. His main aim is profitable exchange of his skills, knowledge, and of himself, his “personality package” with others who are equally intent on a fair and profitable exchange. Life has no goal except the one to move, no principle except the one of fair exchange, no satisfaction except the one to consume.

Erich Fromm


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