coromandal


the forest of buzzwords
June 25, 2016, 4:41 pm
Filed under: brave new world | Tags: ,

As the culture of a business degrades the language euphemizes. As it improves the language clarifies.

In the degraded business, bosses are leaders; employees, team members; firing is letting go; something rotten is pleasant and neutral.

 

One of the strange things about the business world is the extent to which its jargon is euphemistic. When we talk about leaders, we’re talking about bosses. Yet for some reason bosses don’t like to admit what it is they do. That’s why employees become “team members,” why firing becomes “letting go.” In a way, it suggests that people’s human instincts are that capitalism is something rotten; the more you describe it with precision, the more horrendous it sounds. At the level of uplifting abstractions, derived from self-help culture, everything can be pleasant and neutral. It’s only when you hack through the forest of buzzwords that you can understand what is actually being discussed.

The Unendurable Horrors of Leadership Camp, Current Affairs

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