coromandal


from being to having to appearing

Here is the slippery slope states of being brought upon homo economicus – the economic man. From I am to I have to I appear to be. Is there another, more dematerialized reality yet to come?:

The first phase of the domination of the economy over social life brought into the definition of all human realization the obvious degradation of being into having. The present phase of total occupation of social life by the accumulated results of the economy leads to a generalized sliding of having into appearing, from which all actual “having” must draw its immediate prestige and its ultimate function. At the same time all individual reality has become social reality directly dependent on social power and shaped by it. It is allowed to appear only to the extent that it is not.

-Guy Debord “Society of the Spectacle”

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